The data controller has integrated components from the company AddThis into this website. AddThis is a so-called bookmarking provider. The service allows users to easily bookmark web pages using buttons. Hovering over the AddThis component with the mouse or clicking on it displays a list of bookmarking and sharing services. AddThis is used on over 15 million websites, and according to the operating company, the buttons are displayed over 20 billion times annually.
The operating company of AddThis is AddThis, Inc., 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.
Each time a user visits one of the individual pages of this website operated by the data controller and on which an AddThis component has been integrated, the web browser on the data subject’s computer is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. As part of this technical process, AddThis obtains information about the visit and which specific page of this website is accessed by the data subject’s computer system. Furthermore, AddThis obtains information regarding the IP address assigned by the Internet service provider (ISP) to the computer system used by the data subject, the browser type, the browser language, the website visited prior to our website, and the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this manner enable AddThis itself, as well as companies affiliated with AddThis or its partner companies, to target visitors to the data controller’s websites with personalized and interest-based advertising.
AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual browsing behavior of the computer system used by the data subject. The cookie stores the website visits originating from the computer system.
The data subject may prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the web browser used, thereby permanently objecting to the setting of cookies. Such a setting in the web browser would also prevent AddThis from setting a cookie on the data subject’s computer system. In addition, cookies already set by AddThis can be deleted at any time via a web browser or other software programs.
The data subject also has the option to permanently object to the processing of personal data by AddThis. To do so, the data subject must click the opt-out button at the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set upon objection is stored on the data subject’s information technology system. If the cookies are deleted from the data subject’s system after an objection, the data subject must revisit the link and set a new opt-out cookie.
However, setting the opt-out cookie may result in the data subject no longer being able to fully use the data controller’s websites.
AddThis’s current privacy policy can be accessed at http://www.addthis.com/privacy/privacy-policy.